Privacy Policy

Last updated: February 10, 2026

1. Introduction

Bloom ("we", "our", or "us") operates the Bloom mobile application and website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our services.

2. Information We Collect

Information You Provide

  • Account data: email address and display name when you create an account.
  • Plant photos: images you upload for plant identification.
  • User content: notes, plant collections, and care schedules you create.

Information Collected Automatically

  • Device information: device type, operating system, and app version.
  • Usage data: features used, pages visited, and interaction patterns.
  • Location data: approximate location (only if you grant permission) to provide region-specific plant care recommendations.

3. How We Use Your Information

  • Provide and improve plant identification and care services.
  • Personalize plant care recommendations based on your region and preferences.
  • Send care reminders and notifications you have opted into.
  • Analyze usage patterns to improve the app experience.
  • Respond to support requests and communicate service updates.

4. Sharing of Information

We do not sell your personal information. We may share data with:

  • Service providers: we use third-party services to operate Bloom, including Supabase (database and authentication), PostHog (product analytics), RevenueCat (subscription and payment processing), Firebase (app configuration), and Cloudflare (hosting and content delivery).
  • Legal requirements: when required by law, regulation, or legal process.

5. Third-Party Services

We rely on the following third-party services, each with their own privacy policies:

  • Supabase — database, authentication, and file storage.
  • PostHog — product analytics to understand how users interact with the app.
  • RevenueCat — subscription management and payment processing.
  • Firebase (Google) — remote configuration and feature delivery.
  • Cloudflare — website hosting, CDN, and security.

These providers may process data on our behalf in accordance with their respective privacy policies and our data processing agreements.

6. Data Storage and Security

Your data is stored on secure servers provided by Supabase and Cloudflare. We implement industry-standard security measures including encryption in transit (TLS) and at rest. However, no method of transmission over the internet is 100% secure.

7. Your Rights

Depending on your jurisdiction, you may have the right to:

  • Access the personal data we hold about you.
  • Request correction or deletion of your data.
  • Withdraw consent for data processing.
  • Export your data in a portable format.

To exercise these rights, contact us at help@usebloom.app.

8. Cookies and Tracking

Our website uses essential cookies for functionality. We use PostHog for product analytics to understand usage patterns and improve the app. You can manage cookie preferences through your browser settings.

9. Children's Privacy

Our services are not directed to children under 13. We do not knowingly collect personal information from children. If you believe a child has provided us personal data, please contact us so we can delete it.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on this page and updating the "Last updated" date.

11. Contact Us

If you have questions about this Privacy Policy, contact us at:

Email: help@usebloom.app